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Our new logo and look!

We have released our new brand identity, which includes a new logo, colours, and font. You’ll see the new look on our website and social media accounts and soon you’ll see it in all of our products. We believe the new look better matches what we’ve become since launching: an on trend supplier of luxury linen for little ones.

Our brand redesign goal was to better match our linen designs and the nurseries we decorate. A small team of creatives worked to find something that appeared modern, contemporary, sophisticated, and connected.

We felt that the moving from the multi-coloured logo with dark grey font to one with a light grey font and cool mint accents fell more in line with the look and feel of our linen.

New Babes and Kids Logo